TedMurena

TedMurena

C:\> Marketing technologist by day, running the global stack at CBRE. Synth restorer, game maker and the writer behind Abort, Retry, Fail the rest of the time.
C:\> Munich ↔ New York

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Abort,
Retry, Fail

tedmurena.substack.com →

Marketing reaction to AI, digital trends and leadership philosophy, written by someone who ships the stack and has to live with the KPIs. Opinionated, occasionally funny, never a listicle.

    Watch · YouTube @tedmurena

    The Ted Show

    youtube.com/@tedmurena →

    The Ted Show is the YouTube channel. Electronic music and gear: vintage synthesizer restoration and repairs, music tool builds and reviews. The Roland D5 and E30, the Moog Matriarch, signal flow, and what analog does that digital doesn't.

    The arcade

    Play

    Browser games, built by hand. No build step, no dependencies, no download. The art is drawn in code, the music is synthesized live in WebAudio, and they run on your phone.

    Gorillaz Racing: 2-D's dune buggy on the Plastic Shore track, karts ahead on the beach roadLive now

    Gorillaz Racing

    A fan-made kart racer for four cartoon band mates and their dodgy rides. Pick a driver, pick a track, hold the drift through the turn and let go for a boost. Item boxes, oil slicks, two courses and an original soundtrack written for each driver.

    Noodle's Pocket Racer on Dusty Windmill Run, boost ready Driver and track select screen
    Start enginegorillaz-racing.netlify.app
    Ocellus Lucanus: the hero stands on a ritual circle in the Temple of the OrdersEarly build

    Ocellus Lucanus

    An occult 16-bit RPG. Warring schools of magic, sworn warriors and half-finished quests are steering the land toward a demise of its own making, and the only one who can turn it is you. To do it you'll have to embrace the secrets the orders keep: earn your degrees, learn the rites, choose your allegiances. The stars pick your hero from the day you start, and every choice carries weight. Literally: so does everything in your pack.

    The great hall at Hohenfels castle: guards, courtiers and a map on the wall Title screen, drawn like an alchemical engraving
    New gameArrows move · Z attack · X talk · C rucksack
    The day job · tour history

    Work

    Full history on LinkedIn →

    Director of Global Marketing Technology at CBRE, a Fortune 150 commercial real estate business in more than 60 countries. I own the marketing and sales technology stack and I'm leading a restructure of website, distribution tooling, personalization engines and search into one way of building, tracking and distributing marketing programs.

    The thesis: move from siloed channel reporting to a governed data layer where AI handles segmentation, measurement and content operations, with consent, identity and human review designed in from the start. Judge every AI investment by the decision it actually improves. Twenty-plus years across enterprise, agency and brand, and before that an Engineer Squad Leader in the US Army.

    SnowflakeSegment CDPSalesforce Marketing CloudSalesforce CRMSitecoreOneTrustTableauSQLAgentic workflowsIdentity & consent
    723%more web leads in one year after rebuilding capture, nurture and preferences on a connected stack
    220%growth in Mercedes-Benz social followership in 18 months, plus a 2014 Effie
    Same dayfor analyses that took days, through reusable AI agents for reporting and reconciliation
    60+countries on one martech stack built on a CDP and data warehouse
    1. 2015 — NOWCBREDirector, Global Marketing TechnologyMunich, DEMeasurement taxonomy for CBRE's AI-powered web platform, a governed engagement data model in Snowflake, AI-assisted audience segmentation and drift monitoring, consent and privacy across regions. 2024 CBRE Digital Innovator Award.
    2. 2014Pernod Ricard USADivision Brand Manager, Digital ChainsNew York, NYDigital and shopper marketing for Kroger, Safeway, Target and Walgreens. First in category to test emerging shopper apps.
    3. 2012 — 2014Razorfish · Mercedes-BenzSenior Manager, Social Media ActivationsNew York, NYFollowership up 220% in 18 months; Facebook's most engaging luxury automotive brand of 2013. 2014 Effie for the CLA "Take the Wheel" campaign.
    4. 2008 — 2012Ryan iDirect · BacardiManagement SupervisorWilton, CTA $6M integrated program for Bacardi's prestige brands. Launched D'USSÉ Cognac with Jay-Z; grew the CRM database 500%.
    5. 2005 — 2008Digitas · KraftSenior Interactive Project ManagerNorwalk, CTLead PM on a $40M media account; one KPI framework adopted by 18 brands.
    6. 1995 — 2003US ArmyEngineer Squad Leader (E-6)Hungary · Germany · USLed 13 soldiers through construction projects and overseas deployments. Battalion NCO of the Year, 2001.